Copywriter & feelings enthusiast
I’m a big fan of language and ideas, philosophy, psychology, poetry and the occasional existential crisis. I write lots of things - taglines, short lines on big billboards, scripts, tone of voice guidelines, websites, brand stories, comebacks and my friend’s dating profiles. You’re welcome, Chris. I love asking big questions (over wine, preferably) and I don’t have all the answers.
On the skills menu
Ideation / Strategic and Creative Thinking / Brand Development / Research / Naming / Scriptwriting / Packaging Copy / Content Writing / + more
Nice things people say
“Lynette is one of the most passionate creatives I’ve had the opportunity to work with. What sets her apart from others within the field is the fact that she is insightful and has a strong ability to really get under the skin of the brands that she is working on, to create concepts and written pieces that touch the heart. To this day, I have yet to meet a creative that is able to instinctively understand the tonality of one of the world’s most iconic cookie brands!
- Natasha Aziz, Group Account Director, FCB Kuala Lumpur
“Her highly creative heart and balance of business acumen mind was truly utilised, with the redesign, of Australia's largest health food brand. She led the language used, creating a tone of voice and ongoing expressions of the brand, that resonate with the client, shoppers and consumers alike”
- Drew Ridley, Managing Director, We Are Sprout
“Lynette is a natural who has an uncommon flair for writing. Short and sharp or long and engaging, whatever the medium, Lynette always found the words that worked.”